On May 8, 2014, the Italian Data Protection Authority issued the general resolution, which requires publishers of web sites to inform the end users about profiling cookies, installed on the end user’s terminal.
Profiling cookies are aimed at creating user profiles. They are used to send ads messages in line with the preferences shown by the user during navigation. In the light of the highly invasive nature of these cookies vis-à-vis users’ private sphere, Italian and European legislation requires users to be informed appropriately on their use so as to give their valid consent.
These cookies are referred to in Article 122(1) of the Code where it is provided that “Storing information, or accessing information that is already stored, in the terminal equipment of a contracting party or user shall only be permitted on condition that the contracting party or user has given his consent after being informed in accordance with the simplified arrangements mentioned in section 13(3).”