New EU technical standards have been agreed that will help users  of Radio Frequency Identification (RFID) smart chips and systems to comply with data protection requirements. The standards require organisations using smart chips to give consumers information on what personal data will be collected via the chips and why, promote consumer awareness that smart chips are being used by the use of a common European symbol and to carry out private impact assessments, for review by national data protection authorities, before using smart chips. The standards provide that consumer surveillance must not be undertaken using RFID chips, but these chips should be deactivated by default immediately and free of charge at the point of purchase.

European Commission Press Release, 30 July 2014