P&G, makers of Pampers diapers, also challenged Kimberly-Clark's claim that "Huggies diapers is the fastest growing brand in hospitals." Huggies based the claim on internal sales showing increased sales to hospitals, and therefore concluded the Pampers cannot retain market share if Huggies' market share is increasing. The NAD did not agree with Huggies' arguments or data, stating that the evidence did not meet the standard required to show a reasonable basis for the claim. Huggies stated that is believes this finding is in error, and plans to appeal.