The Enforcement Database has been launched by the European Observatory on Infringements of Intellectual Property (an anti-counterfeiting and piracy unit of OHIM). The database allows rights holders to upload information about their products to a centralised database which would assist customs officers and the police in identifying counterfeit and pirated goods. Information could include photographs, company details, relevant contact details, identifying features and anything that can assist distinguishing legitimate products from copies. The information can be accessed across the EU (translated into the local language) and the rights owner can customise who can see what information. The database is free to use and the only requirement is to have a valid registered trade mark in the EU.