Rep. Ed Markey (D-Mass) has introduced H.R. 6377, the Mobile Device Privacy Act, which would require mobile device providers, mobile service providers and app publishers to clearly disclose data privacy practices and obtain express consent from users before tracking their usage. A copy of the bill is here. This follows recent FTC guidance for self-regulation of mobile privacy, the FCC's consideration of undertaking to regulate mobile privacy and tough talk by the California Attorney General threatening the mobile app industry with suits under California's privacy laws. The Edwards Wildman Privacy and Data Protection and Media and Technology groups assist app publishers develop appropriate privacy notices, consents and policies and others in the mobile ecosystem that are reliant on publishers to provide adequate notice and obtain sufficient consent (e.g., mobile ad networks and exchanges, analytics companies, and tracking technology providers) design and implement contract terms and compliance programs to better insure that appropriate user consent has been obtained and flows up to them and to develop their own consumer choice mechanisms (e.g., opt-out).