The Advertising Standards Authority (ASA) has announced that it will be carrying out a review of its processes to ensure that it is operating efficiently and effectively on behalf of consumers and the advertising industry. The review will focus on (1) the handling of complaints and investigations from the public and competitors (2) the ASA’s proactive monitoring of advertising (3) the ASA’s compliance work to enforce its decisions and (4) the provision of pre-publication advice and guidance by the Copy Advice team. The review will not look at the contents of the CAP and BCAP codes.
The review will begin in the Autumn and will be carried out by an external party (yet to be appointed). The resulting recommendations, if implemented, will not alter the functions of the ASA but how it carries them out.