General product obligations

Basic laws

What are the basic laws governing the safety requirements that products must meet?

Consumer products

The General Product Safety Regulations 2005 (GPSR) require that producers shall not place products on the market unless they are safe and provided with appropriate warnings and instructions for use. Producers must also monitor the safety of their products after they have been placed on the market.

Distributors (ie, others in the supply chain) are required to help ensure compliance with safety requirements, including participating in monitoring of the safety of products on the market by passing on information about risks.

The duties are currently essentially the same as those provided for in the EU General Product Safety Directive 2001/95/EC (GPSD). Should the UK leave the EU in a no-deal scenario, then those businesses who may previously only have been considered as distributors (as products were first imported into the EU via another member state) will now be considered as the first importer into the UK, with increased obligations regarding product safety compliance.

Commercial products

The UK currently has separate legislation (not derived from the EU) covering the safety of products intended for commercial use, principally section 6 of the Health and Safety at Work Act 1974 (HSWA), which is enforced by the Health and Safety Executive (HSE). Manufacturers, importers and other suppliers are required to ensure, so far as is reasonably practicable, that the products are safe and without risks to health at all times when they are being used or maintained. They must also arrange for the carrying out of appropriate testing and examination to ensure products are safe and take such steps that are necessary to ensure that those supplied with the products are provided with information about the safe use of the product. The market surveillance powers of the HSE may be extended when the proposed EU Product Safety and Market Surveillance Package comes into force. The new proposed EU Regulation on Market Surveillance of Products (COM (2013) 75) will apply to consumer and commercial products and provides increased and new powers to market surveillance authorities. The regulation was due to come into force in 2015. However, continued resistance by industry to certain provisions contained in the package have seen the entire proposal stall. It is highly likely that the UK will leave the EU before the proposal comes into force.

Sector-specific safety legislation

Numerous regulations govern particular types of products, for example, food, pharmaceuticals, medical devices, machinery, electrical items, vehicles and toys. Often these regulations implement European directives and legislation is currently similar to that of other European member states.

The European Commission’s Product Safety and Market Surveillance Package, adopted in February 2013, sets out increased obligations for EU manufacturers, importers, distributors and national authorities to improve the safety of products on the EU market and strengthens market surveillance activities. These proposals (in the form of a new Regulation on Consumer Product Safety (COM (2013) 78) and a new Regulation on Market Surveillance of Products) were expected to come into force in 2015. However, the implementation of the regulations has been delayed, particularly as a result of concern of stakeholders regarding the proposal that products be labelled with country of origin. The regulations are unlikely to come into force before the UK leaves the EU.

The European Union (Withdrawal) Act 2018 will come into effect when the UK leaves the EU. This will retain EU derived legislation in UK law. The Product Safety and and Metrology (Amendment etc.) (EU Exit) Regulations 2019 will amend this retained legislation to address any deficiencies arising from a no-deal scenario. The 2019 Regulations will not otherwise introduce a new product safety regime. Revisions may of course be made in future.

UK Code of Practice on Consumer Product Safety Related Recalls and other Corrective Actions

In 2018, the Code of Practice on Consumer Product Safety Related Recalls and other Corrective Actions (PAS 7100: 2018) was published by the UK Department for Business, Energy & Industrial Strategy (BEIS). It came into effect on 7 March 2018. This PAS (Publicly Available Specification) takes the form of guidance and recommendations for businesses and regulators. The PAS is designed to help manufacturers, importers and distributors prepare for any product safety issue that might arise with their products. Part 1 is intended for businesses and covers monitoring, risk assessment, notification and corrective action, with the emphasis on the preparation of a product safety incident plan (PSIP). A helpful flow chart on managing a typical corrective action (which includes a full product recall) is found at Figure 1 of the PAS.

Traceability requirements

What requirements exist for the traceability of products to facilitate recalls?

Requirements for traceability of consumer products are that products should be supplied with details of the producer’s name and address and the relevant product reference or batch marking. The definition of ‘producer’ is likely to change post-Brexit. Distributors in the UK may become first importers into the UK (where they were not previously first importers into the EU). Such distributors may have new obligations as to ensuring that their name and address is on the product, and additional duties to maintain documents. There are no generic requirements for commercial products’ traceability.

Some sector-specific legislation contains more detailed requirements. For example, the General Food Regulations 2004 and the Food Safety and Hygiene Regulations 2013 (which give effect to European Regulation (EC) 178/2002) contain requirements for extensive traceability systems throughout the supply chain. Traceability of products also features in legislation for pharmaceuticals (Human Medicines Regulations 2012 (SI 2012/1916)) and medical devices (Medical Device Regulations 2002 (SI 2002/618)) as part of required vigilance systems. In terms of vehicles, in accordance with the Driver and Vehicle Standards Agency (DVSA) Vehicle Safety Defects and Recalls: Code of Practice (2014), the UK Driver and Vehicle Licensing Agency (DVLA) will assist in tracing vehicle owners.

Additional obligations as to traceability requirements are set out in the proposed EU Regulation on Consumer Product Safety. This Regulation sets out a specific requirement for traceability of certain products (including electronic traceability) which, owing to their specific characteristics or specific conditions of distribution or usage, are susceptible to bear a serious risk to the health and safety of consumers. There are also proposed obligations to label the country of origin on the product, its packaging or the documentation accompanying the product. The new proposed Market Surveillance Regulation (which applies to commercial and consumer products) requires economic operators to make available any documentation that the market surveillance authorities require, including information that enables the precise identification and tracing of products. Whether these proposals will apply to the UK will depend on the outcome of Brexit.

PAS 7100 recommends that a PSIP should include a product and customer traceability plan (4.4.2). The PAS states that the extent of traceability information required and the form it should take should be determined on the basis of risk (see question 5). As per general product safety regulations and product sector specific regulations, this traceability information should identify:

  • the producer or manufacturer of the item;
  • the general product identifier (eg, model reference); and
  • a specific identifier for the product or series of products (eg, serial number, batch reference, date of manufacture).

PAS 7100 also states that the design process should consider what form the traceability information should take, where it should be positioned on the product and the best way of including this information so that it remains legible after use. Consideration should be given to the durability of markings to enable them to withstand general wear and tear and, where appropriate and practical, fire and water damage. Where the product contains parts, components, sub-assemblies, among others, that are likely to play an important part in the safety of the final product, these too will need traceability information to be included about them. This will allow cross-checking against complete products and also spare parts held in stock or made available to third parties.

Providing the information on the product itself is required wherever possible, since packaging is normally discarded.

Non-compliance penalties

What penalties may be imposed for non-compliance with these laws?

Consumer products

The UK does not have a system of administrative fines. Penalties are dealt with in the criminal courts. Offences are mostly based on strict liability, but may be subject to a defence of due diligence. The principal penalty for offences committed after 12 March 2015 is an unlimited criminal fine.

Provision also exists for suppliers or others who are natural persons (as opposed to corporations) to be imprisoned for up to 12 months, although this is rarely used. Criminal proceedings are brought in most cases against the corporate entity that is responsible for manufacture or supply of the product in the UK. Directors, senior executives and other individuals can also be prosecuted personally where they are responsible for a contravention by a corporation, although cases are uncommon. The possibility also exists for a criminal, corporate or individual manslaughter prosecution.

The proposed Regulation on Consumer Product Safety goes further and requests member states take account of the size of businesses and any previous infringements when considering penalties. The UK is likely to have left the EU before this proposed regulation comes into force.

Penalties for offences in relation to food and drink products have no upper limit set by the relevant legislation. In 2007, chocolate-maker Cadbury was fined a total of £1 million for breaching food safety laws in a salmonella outbreak that affected more than 40 people. Penalties may well now increase with the introduction of definitive sentencing guidelines in February 2016.

The authorities may also apply to the courts for an order for the forfeiture (ie, seizure) of consumer products that are dangerous, and these goods will be destroyed unless the courts direct otherwise.

Various other enforcement powers are available to the authorities that do not require them to first obtain court orders, including suspension notices (which require the temporary suspension of supply or marketing of products that are suspected of contravening product safety requirements, while tests and other investigations are carried out); and requirements to mark (notices requiring clear and comprehensive warnings to be marked on products of their risks, or to make products’ marketing subject to prior conditions). See also withdrawal notices, requirements to warn and recall notices below. Recipients of such notices are entitled to appeal against them.

Products for commercial use

Penalties for contravention of safety requirements relating to commercial products under the HSWA are unlimited criminal fines (for offences committed after 12 March 2015). There are also provisions whereby individuals can be convicted of offences (eg, directors and officers of a corporation responsible for a product) for up to two years. Other enforcement powers are also available to the HSE (see question 19).

Reporting requirements for defective products

Government notification

What requirements are there to notify government authorities (or other bodies) of defects discovered in products, or known incidents of personal injury or property damage?

Consumer products

The GPSR require producers or distributors to notify the enforcement authorities if they know that a product they have placed on the market or supplied does not comply with the general safety requirement. Although the obligation to notify applies to producers and distributors, in the UK the authorities’ approach is that notification by one of them is sufficient.

In general, the requirements concern notification of information concerning defects or newly discovered risks, irrespective of whether any incident, injury or damage has yet occurred.

PAS 7100 highlights that the PSIP should emphasise the legal duty to notify the relevant market surveillance authority and allocate responsibility for timely notification (see question 5). Distributors’ notification responsibilities, within the limits of their activities, are also listed in the PAS.

Commercial products

There are currently no UK statutory requirements requiring notification to the authorities of defective products for commercial use. (See, however, the rules referred to in question 5 for specific sectors.) The HSE issues safety alerts if it becomes aware of a specific safety issue that, without immediate action, could result in a serious or fatal injury. Safety notices are issued for circumstances in which an unsafe situation could arise - for example, unclear instructions or labelling. Alerts are usually issued by the HSE during or after an investigation or as a result of notification from manufacturers or other European regulators.

Where products have been tested or certified by a third party, it is possible there may be a contractual obligation incorporated into the agreement requiring the manufacturer or its representative to inform the body concerned. This body may, in turn, inform the authorities.

Notification criteria and time limits

What criteria apply for determining when a matter requires notification and what are the time limits for notification?

Consumer products

The criterion for notification is simply that a consumer product is known to have risks that are incompatible with the general safety requirement - namely, that it is not safe. It is not necessary for there to have been an incident involving personal injury or property damage. ‘Isolated circumstances or products’ do not need to be notified. The new proposed EU Regulation on Consumer Product Safety also makes an exemption from notification ‘if the manufacturers, importers or distributors can demonstrate that the risk can be fully controlled and cannot anymore endanger the health and safety of persons’. It is likely that the UK will have left the EU before this regulation comes into force; however, UK authorities may decide to adopt a similar approach.

In terms of assessing risk to determine whether notification is necessary, PAS 7100 makes reference to the ‘EU RAPEX methodology’, which is now found in Decision 2019/417 (EU) (repealing Decision 2010/15/EU) known as the RAPEX guidelines. The EU risk-assessment methodology looks at the product itself, the product hazard, the abilities and behaviour of the consumer (in particular vulnerable consumers), injury scenarios, the severity and probability of injury and the determination of risk. The number of products supplied or users potentially affected is not a relevant consideration for notification, although it may be taken into account in determining what action to take to address the risk.

Use of the methodology set out in the RAPEX guidelines is recommended in PAS 7100. The nomograph methodology is also recognised, as it can be used to supplement the RAPEX methodology and is applied by some market surveillance authorities. The Reference in PAS 7100 to use of the EU RAPEX methodology is unlikely to change after the UK’s departure from the EU.

The obligation under the GPSR is to notify the authorities ‘forthwith’ (or immediately) upon knowing a product is unsafe. The UK government guidelines advise that in practice this means making a notification as soon as possible, and no later than 10 calendar days of a risk assessment or obtaining other information showing the product is unsafe. Further, where there is a serious risk, the notification should be made no later than three days after the information has been obtained. PAS 7100 confirms that notification should not be delayed because the business is not yet in a position to provide all of the required information. In this case, the additional information should be provided as it becomes available.

Food and drink

Obligations to notify the Food Standards Agency (FSA) and relevant local authority of unsafe food and drink products are governed by Regulation EC/178/2002 on General Food Law (article 19) and the Food Safety and Hygiene Regulations 2013. A food business operator must notify the authorities if it considers or has reason to believe that food it has placed on the market may be injurious to health. (See the FSA’s Guidance Notes for Food Business Operators on Food Safety, Traceability, Product Withdrawal and Recall 2007).


Notification obligations are incorporated into manufacturers and wholesale dealers’ licences and marketing authorisations. The holder of a manufacturer’s licence has a duty to notify the Defective Medicines Report Centre (DMRC) (a unit of the Inspection, Enforcement and Standards Division of the Medicines and Healthcare Products Regulatory Agency (MHRA)) immediately once investigations have identified a defect that could result in recall or other restrictions on supply. Manufacturers who make a notification after a recall has commenced will be in breach of the Human Medicines Regulations 2012 (SI 2012/1916). The DMRC can be contacted for advice prior to a recall being undertaken. For guidance see: A Guide to Defective Medicinal Products (MHRA, 2014). Guidance is also available on the website of the European Medicines Agency, (to the extent that it remains applicable post-Brexit).

Medical devices

The medical devices directives require vigilance systems that include reporting to the MHRA by the manufacturer or its authorised representative of malfunctions or deteriorations in a device, inadequacies in labelling or instructions for use that might lead or have led to a patient’s or user’s death or serious health effects and any technical or medical reasons for a systematic recall of the devices.

The MHRA’s Directives Bulletin 3 - Guidance on the Operation of the EU Vigilance System in the UK (September 2008) provides interpretation and guidance on notification of different types of incidents. The European Commission also provides up-to-date guidance in document MEDDEV 2.12-1 Rev 8 (2013). In respect of Brexit, in the event of a no-deal scenario, the UK’s participation in the European regulatory network for medical devices would cease and the UK MHRA would take on the responsibility currently undertaken by the EU.

Notification should be immediate upon the defect being known. The guidance contains guidelines on time limits ranging from two days to 30 days depending on the seriousness of the issue.

On 5 April 2017, two new European Regulations on medical devices were adopted and entered into force on 25 May 2017:

  • Regulation (EU) 2017/745 of the European Parliament and of the Council of 5 April 2017 on medical devices, amending Directive 2001/83/EC, Regulation (EC) No 178/2002 and Regulation (EC) No. 1223/2009 and repealing Council Directives 90/385/EEC and 93/42/EEC; and
  • Regulation (EU) 2017/746 of the European Parliament and of the Council of 5 April 2017 on in vitro diagnostic medical devices and repealing Directive 98/79/EC and Commission Decision 2010/227/EU.

The new regulations strengthen the regulatory framework relating to medical devices including the pre-market assessment of devices, post market surveillance and the transparency of data. The new rules will only apply after transitional periods of three years after entry into force for the Regulation on medical devices (May 2020) and five years after entry into force for the Regulation on in vitro diagnostic medical devices (May 2022). The Commission has indicated that it will be reviewing its guidance documents over the next few years to take into account the new regulations. Post-Brexit, The Medical Devices (Amendment etc) (EU Exit) Regulations 2019 will transpose all the key elements contained in Regulation EU 2017/745 on medical devices and EU 2017/746 on in vitro diagnostic medical devices, which will be brought into force in line with the transitional timetable being followed by the EU for the full application of the two regulations.

Motor vehicles

Supplemental to the general consumer product laws above, the DVSA’s Vehicle Safety Defects and Recalls: Code of Practice (2014) applies to all vehicles (private and commercial). It requires notification to the DVSA by manufacturers of vehicle or component parts, importers, distributors or concessionaires of ‘safety defects’ (defined as a failure because of design or construction that is likely to affect the safe operation of the product without prior warning to the user and may pose a significant risk to the driver, occupants and others). The DVSA’s Code of Practice and Manufacturers’ Guide to Recalls in the UK Automotive Sector (April 2014) advocates early notification of alleged safety defects, even when all the information usually supplied on the official notification form is not available.

Competent authority

To which authority should notification be sent? Does this vary according to the product in question?

For most consumer products, the appropriate authority for notifications in England and Wales is the Trading Standards Department of the local government authority for the area in which the manufacturer’s or supplier’s business is based. For contact details, see Pre-Brexit (and pending clarification as to ongoing cooperation with the EU), if the product is also supplied in other EU member states, one single notification can be made to the European Commission, via its Business Alert Gateway portal. All relevant national authorities will be informed by the European Commission.

Other authorities responsible for sector-specific notifications are the FSA (, the DVSA ( and the MHRA (

These authorities may currently forward the information notified to them to the EU authorities for the purposes of RAPEX, Rapid Alert System for Food and Feed or other rapid alert systems in Europe for pharmaceuticals and medical devices, or for the purposes of information-sharing systems pursuant to other EU legislation. This may not be possible post-Brexit.

Notification information

What product information and other data should be provided in the notification to the competent authority?

The information to be notified for consumer products generally is the nature of the defect, the action being taken to prevent risks to consumers and the details of other EU member states in which the product is known to have been supplied or marketed (the latter may not be required post-Brexit). The reporting form for general consumer products is available from the UK Department for Business, Energy and Industrial Strategy (BEIS) ( Other specific product forms are available from the FSA, MHRA and DVSA.

PAS 7100 states that the notification must include information on any action taken to reduce risk to consumers and, in the case of serious risk, must provide the following:

  • information enabling a precise identification of the product or batch of products in question;
  • a full description of the risks the products presents; and
  • all information relevant for tracing the product.
Obligations to provide updates

What obligations are there to provide authorities with updated information about risks, or respond to their enquiries?

Where it has only been possible to provide incomplete notification data within the time limits, updated information should be provided as soon as possible thereafter. There is a duty on producers and distributors to cooperate with the authorities in taking action to avoid risks to consumers. The authorities also have formal enforcement powers to require the provision of additional information and records if they require it in order to investigate a breach of product safety legislation or to decide whether to use their enforcement powers to, for example, serve safety notices. Failure to provide information requested is an offence. EU Market surveillance authorities will have new and expanded powers under the proposed EU Regulation on Market Surveillance of Products. The draft regulation requires economic operators to make available on request any documentation or information that the surveillance authorities require. This may not be applicable to UK producers, subject to the outcome of Brexit.


What are the penalties for failure to comply with reporting obligations?

The penalty for failing to properly notify the appropriate authority of a defective consumer product is an unlimited criminal fine or up to three months’ imprisonment (for an individual producer or distributor or, for example, a director of a corporation) or both.

Public disclosure

Is commercially sensitive information that has been notified to the authorities protected from public disclosure?

There is limited protection for commercially sensitive information. The authorities are obliged to make available to the public information on the identity and risks associated with a defective product, and the measures taken to avoid the risk. There is no obligation on the authorities to disclose information that is covered by professional secrecy, unless its disclosure is necessary to protect the public.

Under the Freedom of Information Act 2000 (FOIA), any person may request information from the authorities on a product safety matter. The original provider of the information has no right to prevent its disclosure. The authorities have discretion as to whether to release information that is provided in confidence or which could prejudice a person’s commercial interests.

The FOIA recognises that in many circumstances it may be inappropriate for a public body to disclose the information that it holds. The FOIA therefore contains a number of exemptions that protect information from potential disclosure. Of particular relevance to product safety notifications and recalls are those exemptions relating to ‘investigations’, ‘law enforcement’ and ‘information provided in confidence’.

Information provided compulsorily under consumer protection legislation obligations may be protected from disclosure by provisions of the Enterprise Act 2002. (This extra protection does not extend to information originally provided voluntarily.) Disclosure of the information to a claimant for the purposes of civil proceedings may nevertheless be permitted.

Use of information in prosecution

May information notified to the authorities be used in a criminal prosecution?

It is likely that the information obtained by the authorities will be relied upon if there were criminal proceedings or other enforcement action. There is no bar to the information being used as evidence. In some cases, it might amount to an admission of an offence.

Product recall requirements

Recall criteria

What criteria apply for determining when a matter requires a product recall or other corrective actions?

The GPSR provide that a producer of consumer goods must be prepared to take ‘appropriate action’ to deal with unsafe products including, where necessary to avoid risks, withdrawal from the supply chain, warnings to consumers or (as a last resort) recall from consumers. No legal criteria are laid down in these regulations for determining what action is appropriate in any given circumstances. Published codes of practice for recall will be relevant, including PAS 7100 and the Consumer Safety in Europe Corrective Action Guide (2012). The GPSR incorporate the ‘precautionary principle’ (see EU COM (2001) 1), which may justify the action even where the risk cannot be determined with sufficient certainty. Subject to any agreement to the contrary, this will remain post-Brexit.

PAS 7100 highlights that - as per the EU risk assessment methodology referred to above - risk can be classified into one of four levels: serious, high, medium and low. ‘Serious risk’ normally requires immediate action, ‘high risk’ normally requires rapid action, ‘medium risk’ normally requires some action, while ‘low risk’ does not generally require action for products on the market but it may require changes to the design of the product, or to manufacturing or quality control processes.

Commercial products

For commercial products, the duty in section 6 of the HSWA may comprise taking reasonably practicable steps to recall or modify products if this is necessary to prevent risks of injury. Again, there are no specific legal criteria to determine thresholds of risk requiring such precautions.

The common law of negligence is also relevant for consumer and commercial products as it may comprise a duty to take reasonable steps to warn users or to prevent use of consumer or commercial products until they can be modified or replaced. This duty may apply even where the risk arises only where the product is incorrectly maintained or used.

Food and drink

The criteria for recall or other action are contained in article 19 of Regulation (EC) No. 178/2002 on General Food Law. Article 19 requires the withdrawal of foodstuffs from the supply chain if there is any non-compliance with the food safety requirements, to inform consumers of the reason for the withdrawal, and recall from consumers ‘if necessary . . . when other measures are not sufficient to achieve a high level of health protection’.


The MHRA’s Guide to Defective Medicinal Products (2014) refers to article 117 of Directive 2001/83/EC, which specifies under what circumstances a recall may be required. A medicinal product should be withdrawn if:

  • it is harmful under normal conditions of use;
  • it lacks therapeutic efficacy;
  • qualitative and quantitative composition of the product is not as declared; or
  • the controls on the product or the ingredients have not been carried out or some other requirement or obligation relating to the granting of the market authorisation is not fulfilled.

The MHRA uses an internationally agreed classification system for medicines recalls:

  • class 1: the defect presents a life threatening or serious risk to health;
  • class 2: the defect may cause mistreatment or harm to the patient, but it is not life-threatening or serious; and
  • class 3: the defect is unlikely to cause harm to the patient, and the recall is carried out for other reasons, such as non-compliance with the marketing authorisation or specification.

‘Class 4 drug alerts’ (called Cautions in Use notices) are issued by the MHRA where there is no threat to patients or no serious defect likely to impair product use or efficacy. These usually cover minor defects, for example, in packaging or printed materials. The extent and urgency of the recall will generally be discussed and agreed with the MHRA using these criteria.

Medical devices

The MHRA adopts the EU term ‘field safety corrective action’ (FSCA) to embrace recall and related warnings. Guidance on determining the need for a recall is contained in the MHRA’s Directives Bulletin No. 3 - Guidance on the Operation of the EU Vigilance System in the UK (2008), which refers to risk assessments being carried out in accordance with the international standard BS EN ISO 14971. The European Commission’s MEDDEV 2.12/1 Rev 8, sets out guidance on the medical device vigilance system, including field safety corrective action. (The applicability of this guidance will need to be reconsidered post-Brexit.)

Consumer warnings

What are the legal requirements to publish warnings or other information to product users or to suppliers regarding product defects and associated hazards, or to recall defective products from the market?

Under the GPSR, it is primarily for the manufacturer of a consumer product to determine whether a product is unsafe (and thus requires notification to the enforcement authorities) and what corrective action is appropriate in the particular circumstances (eg, warnings, withdrawal or recall). The authorities in the UK largely rely upon manufacturers voluntarily taking the appropriate corrective action. Should an enforcing authority not be satisfied with the approach taken by a manufacturer or other responsible party, it is likely to voice its concerns and informally request that additional corrective action be taken. The GPSR require the authorities to act in a manner proportionate to the seriousness of the risk and to encourage and promote voluntary action by manufacturers and distributors. The authorities nevertheless have powers to impose requirements (see question 19).

Recall notices

Are there requirements or guidelines for the content of recall notices?

UK legislation does not generally set out specific requirements or guidelines for the content of recall notices. However, PAS 7100 identifies the following elements that a corrective action announcement should always contain:

  • a clear heading that draws attention to the announcement containing the words ‘Important Safety Warning’ and a description of the corrective action - for example, product recall;
  • a clear description of the hazard and associated or potential safety risk;
  • product identification details such as brand, bar code, colour, size (and where possible model, batch or serial number);
  • a photograph of the product;
  • details of when and where the product was available for sale;
  • a description of the action required by the consumer;
  • details of arrangements for any proposed exchange, refund or repair; and
  • a website address and freephone number for further information.

PAS 7100 also states that, if possible, additional information to ensure consumer safety (eg, ‘Stop using immediately’, ‘Unplug and do not use’) should also be included.

In addition, recall notices should be clear, concise, factual and easily understandable. Graphics should be used where possible as English may not be the first language of some of the target audience. PAS 7100 suggests that a ‘checker tool’ in online messages and web pages to assist consumers can also be useful.

Annex G of PAS 7100 contains visual examples of product recall notices, with recommended content and display features. Figure G3 sets out an example notification using social media.

Some bodies (such as the British Retail Consortium) have also drawn up product recall guidelines, which outline the key elements that should be included in notices to suppliers, notices for the trade press or the general public. Examples of notices can also be found in Product Safety in Europe: A Guide to Corrective Action Including Recalls (Prosafe, etc).

For medical devices, there is a template for ‘Field Safety Notices’ - see MEDDEV 2.12/1 Rev 8 (Annex 5).

Pending any alternative indication from the MHRA, this template is likely to be continued to be used post-Brexit.


What media must be used to publish or otherwise communicate warnings or recalls to users or suppliers?

There is no prescriptive list of the media that must be used to publish or communicate warnings or recalls to suppliers or users, albeit that PAS 7100 contains a list of example communication channels that could be used. The method selected should relate to the assessed levels of risk, the mechanisms available, the affected product type and the target group of consumers likely to be affected. Producers can convey messages, for example, by local or national newspapers or advertisement in specialist magazines, letters to suppliers and end users (eg, using warranty records), web-postings, email or text messages, use of social media, posters at the point of sale, communications to installers or maintainers, store loyalty schemes or a mixture of each of these or other approaches.

A plan of the proposed action has to be submitted to the relevant regulatory authority as part of the notification process. If the enforcing authority does not consider the approach to communication of information to users and others to be adequate, additional or alternative forms of corrective action can be requested.

In some sectors, there will be involvement by the regulator in the chain of communication. For vehicle recalls, the DVLA can address and send letters directly to registered vehicle owners. The FSA (for food), the MHRA (for medicinal products and medical devices) and the HSE (for commercial products) can also publish their own alerts.

Time frame

Do laws, regulation or guidelines specify targets or a period after which a recall is deemed to be satisfactory?

There are no set targets or time periods at which a recall is deemed to have been successfully completed - albeit a recall can never be completely closed unless 100 per cent of products are accounted for. Enforcing authorities are likely to request update reports as to the success rate of any corrective action that is taken. The enforcing authority may require additional measures to be adopted, including repeat recall notices if they consider the response to corrective action to have been unsatisfactory. The UK authorities have recently taken a more stringent approach to recall response rates. This comes in the wake of a number of fatal incidents in the UK arising from unsafe products and increased pressure from consumers for producers to take additional, swifter action.

The government has previously published success rates of recalls for different types of product based on the percentage retrieved of the overall numbers sold. See Product Recall Research (DTI 2000). In 2014, Electrical Safety First produced a report, Consumer Voices on Product Recall, suggesting that the ‘success rate of recalls is rarely more than 10 per cent to 20 per cent’. However, it is questionable whether some of the data accurately represents typical outcomes of recalls in practice. For example, because of the ability to trace vehicle owners directly through the DVLA, vehicle recalls often have much higher success rates in recall than other product sectors.

Repair and replacement

Must a producer or other supplier repair or replace recalled products, or offer other compensation?

There is no positive obligation on a producer conducting a recall to offer to repair, replace or pay compensation as part of its corrective action programme. Practices vary but, unless the items in question are of low value or perishable, manufacturers generally tend to offer repair or replacement products. The UK has recently seen pressure by consumers to receive replacement products rather than wait for repairs to be carried out. Lengthy repair programmes appear to be losing favour with authorities in the wake of a number of incidents arising from products awaiting repair.

Rights of recovery for any loss or damage relating to the product simply ceasing to be usable will largely be against the seller from whom the consumer directly purchased the products (unless he or she has suffered injury or property damage when a claim in that regard against the manufacturer or importer into the EU may be made). Whether or not the seller can obtain recourse for the costs of repair or replacement from the manufacturer or others in the supply chain is an issue that will be determined by reference to the terms of the relevant supply contracts.

Consumer products

In accordance with the Consumer Rights Act 2015, a consumer will have a ‘short-term’ right to reject the goods, after which the consumer will have a right to repair or replacement. The right to a price reduction or final right to reject is also available.

Commercial products

Subject to the express or implied terms governing quality in the contract of sale, the owner of a commercial product that has been recalled may be able to reject the product, if not already accepted, and reclaim the purchase price as well as additional losses incurred. More usually though the owner will be deemed to have accepted a product already in use, and the owner’s rights will consist of a claim for damages for breach of warranty against the immediate seller. The damages would comprise the loss to the owner flowing directly and naturally resulting in the ordinary course of events from the breach of warranty.

In the event of the immediate seller being liable to the owner, the seller may, depending on the relevant contractual terms, be able to recover the losses from others in the supply chain.


What are the penalties for failure to undertake a recall or other corrective actions?

See question 3.

Authorities' powers

Corrective actions

What powers do the authorities have to compel manufacturers or others in the supply chain to undertake a recall or to take other corrective actions?

Consumer products

The enforcing authority may serve withdrawal notices to prohibit a person from supplying a product without the authority’s consent. The notice may also require the person on whom it is served to take action to alert consumers to the risks that the product presents. If a product is already on the market, such a notice may only be served in circumstances where the action of the producer or distributor concerned is considered to be unsatisfactory or insufficient. The authorities also have power to serve a ‘requirement to warn’. This can dictate the form and manner of publication warnings to consumers.

Recall notices may be used in situations where the enforcement authority has reasonable grounds for believing that a product is dangerous and that it has already been supplied or made available to consumers. Such notices require the person on whom they are served to use reasonable endeavours to organise the return of the product from consumers. Such notices can only be used by enforcing authorities in situations where other voluntary action would not suffice to prevent the risks posed by the product and the action taken by the person on whom the notice is to be served is deemed to be inadequate or insufficient, unless the risk is serious and deemed to require urgent action. In 2019, the UK government threatened to issue a recall notice against a producer of an electrical appliance for the first time in order to secure additional corrective action.

In terms of medical devices, the MHRA may also issue a compliance notice for technical breaches of the Medical Devices Regulations 2002, when a device does not conform to the essential requirements, but does not compromise health and safety. The MHRA may also issue a restriction notice to restrict the availability of a particular medical device or of devices of a particular class or description to protect health and safety.

Commercial products

The HSE is empowered to issue enforcement notices in respect of unsafe products. An ‘improvement notice’ may be used to require a manufacturer or other supplier to provide warnings or safety information. A prohibition notice may be used to stop the supply of a product. It is doubtful that such notices can require the recall or modification of a product. In cases of serious danger, the HSE may seize products.

The European Commission’s proposed Regulation on Market Surveillance of Products extends beyond consumer products, allowing enforcing authorities to deal with potential product risks, irrespective of the intended end user. The draft Regulation provides for market surveillance authorities to carry out risk assessments and to inform ‘economic operators’ (manufacturers, distributors, importers) of the corrective action that must be taken and the period in which it must be taken.

Government warnings

Can the government authorities publish warnings or other information to users or suppliers?

It is common for the authorities to publish alerts about unsafe products (see question 15). Generally, this will be done in association with manufacturers or others responsible for recalls, and will reiterate warnings and other advice issued voluntarily by them. However, the authorities are not permitted to issue press releases or call for a recall or other action unless they do so in cooperation with manufacturers or other responsible persons, or they act within the limits and procedural frameworks of the GPSD, RAPEX or other European notification frameworks and the enforcement powers above (R v Liverpool City Council, Ex parte Baby Products Association (1999), The Times, 1 December).

Government recalls

Can the government authorities organise a product recall where a producer or other responsible party has not already done so?

Where an enforcement authority has been unable to identify any person on whom to serve a consumer product recall notice, or the person on whom such a notice has been served has failed to comply with it, then the authority may itself take such action as could have been required by a recall notice. In accordance with the proposed EU Regulation on Market Surveillance of Products, when a product (consumer or commercial) is considered as a serious risk by a market surveillance authority, it is obliged to take all necessary measures and may do so without requiring the economic operator to take corrective action first or providing the opportunity to be heard beforehand. This includes, ultimately, recall. As per the current position, if a product poses a risk and the economic operator cannot be ascertained or does not take appropriate corrective action, the market surveillance authority can take ‘all necessary measures’, including recall.


Are any costs incurred by the government authorities in relation to product safety issues or product recalls recoverable from the producer or other responsible party?

Enforcing authorities may recover any costs or expenses they reasonably incur in carrying out the actions stipulated in a consumer product recall notice and which have not been complied with by the person on whom the recall notice was served. Apart from this, administrative and other costs are not recoverable. In any proceedings for forfeiture of products, or for criminal prosecutions for the original supply of unsafe products, the court will generally order the parties to pay the authorities’ legal and other costs.

The EU Regulation on the Market Surveillance of Products proposes that market surveillance authorities may charge fees to economic operators that wholly or partly cover costs of the activities of the market surveillance authorities, including testing or risk assessment. This regulation is unlikely to come into force before the UK leaves the EU.

Challenging decisions

How may decisions of the authorities be challenged?

A special process exists whereby, before a consumer product recall notice is issued, the recipient is first permitted seven days in which to request the authority to obtain independent advice on whether a recall is necessary. A scheme for these purposes exists under the auspices of the Chartered Institute of Arbitrators. Use of this scheme is, however, extremely rare.

Public law remedies may also be used to challenge the actions of enforcement authorities through court proceedings known as judicial review. This may be appropriate where, for example, an authority has acted outside the scope of its statutory powers, has failed to observe the correct procedural requirements or where its decision can be shown to be wholly irrational.

A person on whom an enforcement notice has been served and a person having an interest in a product in respect of which a safety notice (other than a consumer recall notice) has been served may apply to a court within 21 days for an order to vary or set aside the terms of the notice. A person on whom a recall notice has been served may, before the end of the period of seven days beginning with the day on which the notice was served, apply for an order suspending the effect of the notice.

The current procedural requirements differ for commercial products, in that appeals against HSE improvement notices and prohibition notices are dealt with by the employment tribunals.

Implications for product liability claims

Implications for product liability claims

Is the publication of a safety warning or a product recall likely to be viewed by the civil courts as an admission of liability for defective products?

It is very likely that a claimant claiming for injury or property damage will plead that a recall notification and associated warnings amount to admissions of there having been a defect in relation to the product. It will be a question of fact in each case whether the defect existed in the claimant’s particular product. It is, however, a matter for the court to determine whether any defect was actually present if the defendant argues that the recall action was purely precautionary. Even where this is established, the claimant will still need to prove the defect caused his or her loss, and that any prior recall or warnings would have been acted upon so as to avoid the loss. (See Coal Pension Properties Ltd v Nu-Way Ltd [2009] ECWA 824 (TCC).) See also the ECJ decision in Boston Scientific Medizintechnik GmbH and Others (2014) which held, inter alia, that where a product belongs to the same group or production series of products which had a potential defect, such a product may be classified as defective. There was no need to show that the product in question had such a defect. Furthermore, in relation to the question of whether a risk of failure could constitute a defect, the court held that for products that carry a high risk (such as pacemakers) the potential lack of safety would constitute a defect.

Can communications, internal reports, investigations into defects or planned corrective actions be disclosed through court discovery processes to claimants in product liability actions?

Disclosure of documents is generally required by procedural rules in the courts of England and Wales, and parties may be required to reveal documents that assist their opponents’ cases. The usual rules as to document discovery apply to any documents (including electronic documents) that are created in the course of investigations, notifications to the authorities and recall communications. However, communications with lawyers and documents created for actual or contemplated litigation purposes may be protected from disclosure by legal privilege.

Updates and trends

Key developments of the past year

Are there any emerging trends or hot topics in product recall litigation in your jurisdiction?

Key developments of the past year26 Are there any emerging trends or hot topics in product recall litigation in your jurisdiction?

The UK’s impending departure from the EU will inevitably have an impact on the product safety regime. On a general level, there will not be any diminution in the levels of safety that can be expected of products on the market in the UK. However, those placing products on the market in the UK are likely to be faced with operating in a regulatory system that is outside of the existing EU regime. There is some optimism that certain existing functions - such as the EU Safety Gate - will continue to be available to the UK, but discussions are continuing and no agreements have been made to date. Even if the UK cannot partake in the EU Safety Gate regime, it is likely that the UK will engage in a bilateral agreement with the EU, much the same as the US, Canada, Japan and other non-EU countries, to secure an ongoing exchange of information about unsafe products and coordinated action in response to product safety issues.

Post-Brexit, if a single notification of an unsafe product cannot be disseminated around the EU member states via the Business Safety Gate, producers may well have to resort to contacting each member state individually to notify them of the unsafe product - a costly and time-consuming process.

Other product safety issues will also need to be considered in the wake of a no-deal Brexit, including:

  • consideration of obligations to have a producer’s name and address on products first imported into the UK. Distributors who were previously not the first importer into the EU may find themselves as the first importer into the UK;
  • consideration of other obligations as a producer, including maintaining documentation and notifying unsafe products; and
  • the new UKCA mark will replace CE marking on products, demonstrating conformity to UK ‘designated standards’.

The picture is an evolving one. Careful consideration of the current regulatory position at the point that a product safety issue arises is critical. Communication with UK regulatory authorities will be key.