The Consumer Protection (Electronic Trade Transactions) Regulations 2012 (“CPR”) came into force on 1 January 2013. Regulation 3 of the CPR requires any person who operates a business for the purpose of supply of goods or services through a website or on an online marketplace, to disclose certain information on the website where the business is conducted. The requisite information includes: a) the name of the person operating the business, the name of the business, or the name of the company; and b) the registration number of the business or company, if applicable. A reading of the relevant provisions suggests that individuals, businesses or companies may operate a business for the purpose of supply of goods or services through a website, provided that the identity of said entity, whether an individual, registered business or company is disclosed on the website. There is no requirement to include email addresses and/or telephone numbers. Based on a news report in mid-December 2014, the Malaysian Ministry of Domestic Trade, Cooperatives and Consumerism (“MDTCC”) announced that anyone selling goods online directly via Facebook or Instagram must first register with the Companies Commission of Malaysia (“CCM”), otherwise the sale would be deemed illegal. The Deputy Minister of MDTCC further indicates that online traders are required to display the name of their business, business/company registration number, email address and telephone number on their Facebook or Instagram accounts. It appears that MTDCC’s direction is beyond the requirement provided in the CPR. It is therefore interesting to monitor the development in this area, particularly if there will be enforcement actions and whether such actions will be challenged.