The European Commission has launched a campaign to promote the uptake of Electronic Stability Control (ESC) in new passenger cars. This technology senses when the driver loses control of the vehicle and automatically applies braking pressure to the individual wheels to help stabilise the vehicle and avoid skidding. The Commission is in the process of making this technology mandatory on new passenger cars but in the meantime, it is promoting voluntary uptake of this life saving technology. The introduction of ESC is part of a package of measures proposed by the Commission in its recent Communication (CARS 21) aimed at improving European road safety.