On October 2, 2017 Indonesia became the 100th member of the Madrid Union. Indonesia, who joins Brunei and Thailand as the third Asian country to acede in 2017, will implement the protocol on 2 January, 2018.

With 2016 exports to Indonesia amounting to $843 million and imports of $724m, accession to the Madrid Protocol will be welcomed by both New Zealand and Indonesian brand owners.[1]

From 2 January, brand owners will be able to include Indonesia as a designation on all International Applications. Existing Indonesia registrations could also be transformed into existing International Registrations.

Since New Zealand joined the Madrid Union in 2012 the filing of international applications has been on a steady increase. The impact of having 100 countries in reach provides New Zealand businesses with a more streamlined and cost effective option for brand protection abroad.