On 20 February 2017 the General Secretariat of the Benelux published a report about the opportunities and challenges of a Benelux Single Retail Market for the benefit of retailers and consumers and its consequences for policy makers. It stresses that the Benelux can act faster than the overall EU in creating a Single Retail Market and, as such, can offer an example to the other EU Member States that can be invited to join the newly harmonised legal framework. According to the report, the General Secretariat of the Benelux Union could play an important coordinating and orchestrating role towards solving several Benelux retail cross-border challenges. As such, it may set the example for broader EU cooperation.