If you’re reading this article, you’re likely already familiar with how cookies enhance a website for both the user and the company. If you aren’t, it might be helpful to watch this brief video before reading any further. Cookies can identify a particular computer, tablet, or mobile device (a “Device”) that accesses a company’s website. The information a cookie collects about a Device includes, but is not limited to: the name of the provider the Device operates through; the location of the Device; the amount of time spent on a website or webpage; browsing history on a particular website; and the browser used to access the website. In the US, none of this information is considered “personal data” because none of the information can personally identify an individual user. This means that none of the information collected by cookie is protected. The GDPR sets a different standard for any website that reaches EU citizens.