A consumer has filed a class action alleging that Proctor & Gamble’s (P&G’s) Old Spice deodorants caused hundreds—if not thousands—of consumers to suffer rashes, irritation, burning and other injuries. Colley v. Proctor & Gamble Co., No. 16-0225 (S.D. Ohio, filed March 11, 2016). The plaintiffs seek more than $5 million in damages allegedly sustained from use of 13 Old Spice deodorants. According to the plaintiffs, “P&G falsely reported that the  deodorants have ‘no known effect’ with regard to skin irritation” while “the internet is replete with examples of consumers who have complained.” They accuse P&G of concealing complaints posted on blogs and documented in YouTube videos “to continue selling the product and reaping windfall profits.” In addition to photographs of purported injuries, the eight-count complaint includes claims for defective manufacture and design, failure to warn, breach of implied warranty, unjust enrichment and violation of various Ohio consumer-protection statutes.
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Old Spice Faces Class Action over Deodorants
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