DirecTV vowed this week to continue its pursuit of legal claims against rival DISH Network, following the denial of injunctive relief by a federal district court judge. The denial involves a DirecTV lawsuit alleging that DISH’s recent “Why Pay More?” television ad campaign is “blatantly misleading.” DirecTV’s complaint recalls AT&T’s lawsuit late last year against Verizon’s “There’s a Map for That” ad campaign, which was withdrawn by AT&T after a federal judge denied injunctive relief in that case. Specifically, DirecTV argues that DISH’s advertised claim that DirecTV customers pay $24 per month more for the same programming offered by DISH “falsely equates apples and oranges,” as the ad in question actually compares DISH’s 100 channel package with DirecTV’s “Choice Xtra” tier, which encompasses more than 140 channels. Although the U.S. District Court in Manhattan on Tuesday declined to impose a temporary restraining order that would have barred DISH from airing the ad in question, the court will continue to consider DirecTV’s claim that the DISH ad violates the Lanham Act, New York’s General Business Law, and common laws of unfair competition. DirecTV is also seeking all profits accrued by DISH through its ad campaign as well as unspecified damages. DISH, meanwhile, maintains that its ad compares the most basic packages offered by both companies and containing “essentially the same programming.”