The seventh and final meeting of the Advisory Council to Google on the right to be forgotten was held on the 4th November 2014 in Brussels.

The Advisory Council, consisting of a panel of ten experts, was set up by Google to implement the well – known ruling of the Court of Justice of the European Union issued on the 13th of May 2014 which recognized the right for an individual to be de listed from the list of results displayed following a search on the basis of a person’s name.

After the ruling, thousand people have applied to Google for data about them to be removed but, as the ruling does not contain any rules or guide lines, the IT giant, for every removal requests received, is required to weigh, on a case-by-case basis, an individual’s right to be forgotten with the public’s right to information.

Hence, the appointed Advisory Council held seven consultations from September to November during its road tour across Europe – tour strongly criticized by Paul Nemitz, a director in the European Commission’s Justice Unit, who sees it as an effort to sabotage the court’s ruling – to gather the opinions obtained from experts together with the submissions received via internet.

The delicate issue to be solved is “how should one person’s right to be forgotten be balanced with the public’s right to information” .

Eventually, the Advisory Council will set up general principles for Google to implement the European Court of Justice’s May ruling.