On 11 September 2017, True Telecom Limited was fined £85,000 by the Information Commissioner’s Office (ICO) after complaints from subscribers of the Telephone Preference Service (TPS) about unsolicited marketing calls, despite previously notifying True Telecom that they did not wish to receive such calls.

Notwithstanding a warning from the ICO, 201 complaints were received about True Telecom Limited between April 2015 and April 2017.

The ICO found that this was a breach of the Data Protection Act 1998 and serious contravention of regulation 21 of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (SI 2003/2426). Additionally, the ICO issued an enforcement notice ordering True Telecom Ltd to stop its illegal practices. True Telecom Ltd is required to desist from calling those on the TPS and also those who have asked not to be called.