How to celebrate Christmas parties and the New Year without a traditional toast with bubbles?
That is – perhaps – the reason why last autumn several pubs in the UK started to offer to their customers the chance to switch from the usual pint of beer to a "pint" of sparkling wine on tap, with the labelling "Prosecco".
The "creativity" of certain pub owners, though, raised the attention – and concern - of the Consorzio di Tutela del Prosecco DOC (Consortium for the protection of the Controlled Designation of Origin Prosecco) as well as the Consorzio di Tutela del Vino Conegliano Valdobbiadene Prosecco DOCG (Consortium for the protection of the wine Conegliano Valdobbiadene Prosecco), the bodies monitoring over the Prosecco DOC and Conegliano Valdobbiadene Prosecco DOCG.
The product specifications for the Prosecco DOC and Conegliano Valdobbiadene Prosecco DOCG require the relevant marketing exclusively in traditional glass bottles and, thus, do not allow their sale as "tap wines".
The UK authorities were informed and, as part of an Interpol operation, through the cooperation and action of the UK Intellectual Property Office and UK's Food Standards Agency, the pubs commercializing sparkling wine labelled "Prosecco" on tap, were fined.