A federal court in New Jersey has certified a class of those who purchased Crest Sensitivity toothpaste relying on advertising promises of “Relief Within Minutes” and given final approval to a settlement of claims that these promises were false and unsubstantiated. Rossi v. The Proctor & Gamble Co., 11-7238 (U.S. Dist. Ct., D.N.J., decided October 3, 2013). While the company admitted no wrongdoing, it agreed to pay $4 to each class claimant, up to $700,000 in attorney’s fees and expenses in addition to the class benefits, and $1,500 to each named plaintiff. Noting that just one individual objected to the settlement and rejecting his concerns for their conclusory nature, the court found the settlement fair, reasonable and adequate.