In a move praised by FCC Chairman Kevin Martin and by the National Association of Broadcasters (NAB), the Senate approved a bill that would allow television stations to continue analog broadcasts for 30 days after the February 17, 2009 digital television (DTV) transition deadline for the purpose of alerting the public about the cut-off of analog signal service. Introduced by Senator Jay Rockefeller (D-WV), the “Short Term Analog Flash and Emergency Readiness Act” closely resembles pending House legislation that was sponsored by Representative Lois Capps (D-CA) and that would permit the continuation of analog broadcasts through March 3. As stipulated in the Senate bill, stations that broadcast in analog format after the DTV transition deadline would be required to scroll messages that inform over-the-air analog viewers of the need to purchase DTV sets or DTV converter boxes to view channels. Stations would also be able to transmit emergency broadcasts in analog format during the proposed 30-day period. Applauding the bill’s passage, Rockefeller asserted, “our nation is not ready to make this transition without substantially more involvement from every level of government, the entire communications industry, and willing community organizations across America.” As NAB executive vice president Dennis Wharton proclaimed that “this timely legislation will give broadcasters one final resource to ensure that no TV viewer is left behind due to insufficient information,” FCC Chairman Kevin Martin asserted that the provision of a “temporary time frame when broadcasters can continue to provide information about what’s going on with the DTV transition would be helpful.”