In a recent article, former Taco Bell interns claimed they originally came up with the idea for a Dorito-shell taco years before the company introduced the now wildly popular Doritos Locos Taco. These individuals claim that they pitched the idea in the 1990s but were told it wouldn’t be a marketable product. The former interns concede that they probably signed an agreement that any idea they pitched to Taco Bell became the property of the company. Now, all they want is some recognition that it was in fact a great idea.
This situation is a good example of why companies need to have agreements or policies in place concerning intellectual property. For Taco Bell, an idea that may have not been a top marketing priority in the 1990s resulted in its most successful product.