Spanish language broadcaster Univision extended its reach to smart phone users on Monday with the debut of UVideos, a new digital network service that will provide more than 1,500 hours of long-form programming and 200 short video clips free of charge to users through a downloadable mobile application. Reaching out to viewers beyond its traditional Spanish-speaking audience, Univision also confirmed that the UVideo user interface and a significant amount of UVideo content will be offered in English as well as in Spanish. Although Univision and other Spanish-language broadcasters have attributed their high ratings to the fact that many U.S. Latinos prefer to watch their television programming live, UVideo is said to target the growing segment of Spanish-language viewers—particularly young adults—who access video content on smart phones, tablet PCs and other mobile devices. Recent statistics supplied by the Pew Research Center indicate that nearly half of the Hispanics in the U.S. own a smart phone, with nearly 20% reporting that they own a tablet device. As an added enticement to young users, social media will be integrated into the UVideo platform to permit users to log on through their Facebook or Twitter accounts and post comments on programs. Emphasizing that his company’s strategy is “to reassemble the audience, to be in front of that audience wherever they are,” Univision CEO Randy Falco told reporters that UVideo “is . . . about accessing consumers in a way that they want to consume.”