Recently, the Advertising Standards Authority of Singapore (the "ASAS") took action against property developers Funtasy Island Development and Seven Seas FID, and eatery OverEasy Orchard.

Last April, property developers Funtasy Island Development and Seven Seas FID released print advertisements depicting leaping dolphins and Marina Bay Sands as a stone's throw away from their Batam villas. The ASAS took issue with these representations and ordered the developers to remove the advertisement with immediate effect.

In a later case involving OverEasy Orchard, the eatery put up a large billboard advertisement at Liat Towers depicting three scantily clad women with their buttocks exposed. The ASAS ordered the eatery to take down the advertisement on the grounds that it was indecent and had breached the SCAP. The advertisement has since been removed.

The ASAS is an advisory council under the CASE that promotes ethical advertising and acts as the self-regulatory body of the advertising industry. It  is responsible for the enforcement of the Singapore Code of Advertising Practice (the "SCAP"), which is a set of guidelines that regulates advertising practices. The ASAS is empowered to ask that advertisements contravening the SCAP be taken down with the assistance of media owners. Errant parties may also face adverse publicity, as the ASAS may publish the names of those who have breached the SCAP.