In July 2007, LG Corp. lodged oppositions against the applications filed in Classes 29 and 32 for the mark "Click here to view image" (hereafter referred to as the opposed mark), on the goods “beer; beverage making preparations; milk; milk beverages, etc.” by a Chinese individual and a company respectively.
The China Trademark Office (CTMO) made decisions to approve the registration of the opposed mark, ruling that it didn’t constitute a similar mark to the "Click here to view image" trademark of LG Corp. in respect of identical or similar goods. Reviews on the decisions of the China Trademark Office were filed with the Trademark Review and Adjudication Board (TRAB), who upheld the decisions of the CTMO.
Dissatisfied with the decisions of the TRAB, LG Corp. lodged appeals with the Beijing No. 1 Intermediate Court in 2012, requesting its "Click here to view image" trademark be recognized as a well-known mark, which enjoys cross-class protection.
In December 2012, the Beijing No. 1 Intermediate Court overruled the decisions of the TRAB, recognizing the "Click here to view image" trademark as well-known in respect of electric home appliances, including washing machines, displays and refrigerators in Classes 7, 9 and 11, and ruling that the opposed mark should not be approved for registration in accordance with Article 13 (2) of China Trademark Law.
In June 2013, the Beijing High Court made final decisions, upholding the decisions of the intermediate court, ruling that the trademark "Click here to view image" had become a well-known mark in respect of electric home appliances including washing machines, displays and refrigerators in Classes 7, 9 and 11 before the filing date of the opposed mark.