The U.S. Federal Trade Commission's (FTC) privacy standards for consumer information are widely recognized as the lodestar, setting the general rules by which businesses can collect and use consumer information. In particular, the FTC's enforcement actions provide useful parameters for businesses as they develop and maintain their compliance programs. These enforcement actions serve as the basis for this book, which covers 20 years of FTC Section 5 privacy enforcement actions between 1998 and 2018.

While the FTC's privacy framework continues to adapt to new technologies and data practices, reviewing the FTC's prior enforcement actions offers valuable insights into how that framework will meet new challenges and provides a set of guideposts that can help companies continue to responsibly collect and use consumer data.