This year has seen Unite employing its new leverage strategy to hit "back at employers all the way up and down their supply chain and their customer chain". In practice, this involves Unite launching a campaign, during an industrial dispute, aimed at pressurising the employer by targeting its direct and indirect areas of weakness. Typically, this will include stunts, flashmobs, demonstrations and other high-profile national and international protests aimed not only at the employer, but at customers, suppliers and investors. For example, during this Spring's electrician dispute, Unite reportedly organised protests at a dinner for management in Park Lane.
While Unite do not see leverage as a replacement for strike action, it does provide alternative industrial "muscle", according to Unite, which may be more attractive to officials when faced with detailed balloting and notification requirements and a limited appetite by workers for strikes.