A Florida resident has filed a putative class action against Neutrogena Corp. alleging that the company misleads consumers in the labeling and marketing of certain of its sunscreen products. Dapeer v. Neutrogena Corp., No.14-22113 (U.S. Dist. Ct., S.D. Fla., filed June 6, 2014). The plaintiff specifically challenges claims that the products are “water resistant” or provide “water + sun barrier” protection and further contends that the company’s SP F 55, 60, 70, 85, 100, or 110 products cannot, as advertised, labeled and marketed, provide sun protection superior to lower SP F sunscreen products.
Seeking to certify nationwide and statewide classes, the plaintiff alleges violation of the Florida Deceptive and Unfair Trade Practices Act, unjust enrichment and negligent misrepresentation. He requests injunctive relief, restitution, disgorgement, attorney’s fees, costs, and interest.