Mobile applications, or “apps,” have become an extremely popular vehicle for providing entertainment to end-users, developing brand loyalty and enhancing the consumer experience. In a relatively short period of time, mobile apps have also become a booming industry, earning an estimated $46 billion in revenue in 2016 alone. Given the potential to earn a high rate of return on a mobile app investment, and in recognition of how important apps are in strengthening customer relationships, it is essential to retain qualified, experienced mobile app lawyers to ensure that mobile apps are well-protected and legally compliant.
What Can a Mobile App Lawyer Do for Me?
Navigate Mobile-Related Legal Issues with a Mobile App Lawyer
There are certain legal issues that are, if not unique to mobile apps, at least of special concern to mobile app operators. For example, mobile app developers must decide if their apps will require/be capable of tracking the geolocation of users. For some apps, that feature is essential (as in the case of a navigation/mapping app). For geolocation tracking to be legally compliant, however, app operators must ensure that they obtain the proper end-user consent in advance.
No Two Mobile Apps Are the Same
Notwithstanding the foregoing, please note that pertinent legal issues vary depending on the functionality and features of the particular mobile app, the type of content/offerings featured by and through the mobile app and the underlying commercial relationship entered into by and between the end-user and the applicable mobile app operator. As such, a one-size-fits-all approach will not adequately address each app operator’s specific legal needs. Therefore, we recommended that businesses retain qualified mobile app lawyers to ensure that their mobile applications and associated practices are safe, secure and compliant with applicable law and regulation.