The Directive on Unfair Commercial Practices (UCP), adopted in May 2005, came into force on 12 December 2007. Misleading and aggressive practices are the two main categories of unfair commercial practices defined in the new Directive. It includes bait advertising, fake free offers, direct appeals to children via television and the internet, pyramid schemes, prize winning, advertorials and false curative health claims used against consumers. These restrictions are part of an extensive blacklist of schemes which are banned by the UCP Directive, targeting a dozen of the most abusive practices. To date, 14 EU Member States have implemented the Directive. The Commission has launched proceedings against Member States that have not yet implemented any rules in their national legal systems.