The Missouri Department of Revenue (Department) issued guidance stating that gift certificates sold below face value by a radio station, which are redeemable for goods and services purchased at local retailers, are not subject to sales tax. Although the primary determination is not noteworthy, the private letter ruling further stated that the retailers receiving the gift certificates are required to impose sales tax on the full face value of the gift certificates. This guidance looks like it could be applicable to Groupon and Groupon-type transactions. The Department has not previously issued guidance directly addressing a Groupon-type transaction.