After a review by the National Advertising Division (NAD), the advertising industry’s self-regulation investigative arm, Gobble, Inc. has agreed to discontinue claims that packaging for its meal-delivery services is “eco-friendly.” NAD requested substantiation for several claims appearing on Gobble’s website, including the company’s use of “insulated liners that are biodegradable so that you can dispose of them in your trash with minimal impact on the environment.” In response to the inquiry, Gobble stated it would permanently and voluntarily withdraw its packaging claims of biodegradability and eco-friendliness, but noted it had a good-faith belief that the claims were true when first publishing them.