On January 21st, the Financial Industry Regulatory Authority reminded firms of their responsibilities under the new consolidated FINRA rule on deferred variable annuities. The implementation date of the FINRA rule, as well as previously approved amendments, is February 8, 2010. The Notice also addresses issues concerning a firm's ability to hold checks made payable to entities other than itself pursuant to interpretive relief that FINRA previously issued. FINRA Regulatory Notice 10-05.