Magyar Telekom, Telenor and Vodafone have joined with MasterCard, OTP Bank and loyalty programme operator SuperShop to establish the Hungarian Mobile Wallet Association with the aim of developing a technical and operational infrastructure for Near Field Communication (NFC) services in Hungary. The aim of the association is to design and articulate as a recommendation the prerequisite technological standards for mobile NFC services and to submit proposals towards the successful implementation of the service, to ensure that partners may freely join the service as well as to implement the necessary education related to the implementation of the innovative mobile NFC services.