The EU-Israel Business Dialogue was launched on 1 November 2007. The Dialogue includes 20 European and Israeli business leaders, plus the Vice President of the European Commission, Günter Verheugen, and Israel’s Minister of Industry, Trade and Labour, Eliyahu Yishai. The format of the Dialogue is similar to “business-to-business” dialogues between the European Union and India, Japan, Russia and the United States. Its aim is to strengthen EU-Israel economic relations, remove barriers to trade and investment, and enhance cooperation and joint ventures. The first meeting took place in the framework of the Israeli Prime Minister’s Conference for Export and International Cooperation, held in Tel Aviv.