The Italian antitrust authority issued a sanction against a financial entity carrying out distance marketing of insurance products, as it was delivering the pre-contractual information only following the contract being entered into. In particular, the authority is claiming that the provisions of the Consumers' Code shall prevail over legal provisions relating to the distance marketing of insurance products, and therefore that pre-contractual information and the contractual documentation shall be delivered before stipulation, unless it is the consumer who contacts the call centre (inbound calls).

This will prompt a review of current direct marketing schemes, as they were drawn up on the assumption that the law did not make any distinctions between “inbound” and “outbound” telemarketing activities