Health Canada has recently clarified its position with respect to using prescription drug package representations in drug reminder and help-seeking advertisements directed to consumers. With respect to reminder advertisements, Health Canada has traditionally taken the position that reminder advertisements, where the name of a prescription drug is mentioned without reference to a disease state, does not go beyond the name, price and quantity restrictions outlined in the Food and Drug Regulations. With respect to help-seeking advertisements, where a disease state is discussed, but no reference is made to a specific prescription drug product, Health Canada has taken the position that such advertisements are not considered product advertisements pursuant to the Health Canada policy "The Distinction Between Advertising and Other Activities".
Health Canada has clarified its position, so that the depiction of easily recognizable branded product packages in a manner that the prescription drug indications can be identified by the consumer, would go beyond the name, price and quantity restrictions outlined in the Food and Drug Regulations.
For a copy of the Marketed Health Products Directorate Notice, please see: