Nexsen Pruet intellectual property attorney Sarah Nagae shares insight into the types of trademarks and the trademark process as part of a weekly series, "Trademark Tuesday."
In the second video for #TrademarkTuesday, she explains:
Different types of trademarks differ in strength, including, from strongest to weakest:
- Fanciful marks
- Arbitrary marks
- Descriptive marks
- Suggestive marks
- Generic marks
Watch this video & and others from the #TrademarkTuesday series on YouTube.