Nexsen Pruet intellectual property attorney Sarah Nagae shares insight into the types of trademarks and the trademark process as part of a weekly series, "Trademark Tuesday."

In the second video for #TrademarkTuesday, she explains:

Different types of trademarks differ in strength, including, from strongest to weakest:

  • Fanciful marks
  • Arbitrary marks
  • Descriptive marks
  • Suggestive marks
  • Generic marks

Watch this video & and others from the #TrademarkTuesday series on YouTube.