Following a first reading in the European Parliament and the Council, the Commission has published a consolidated text of the successor to the Television without Frontiers Directive of 1989. The Commission first published its proposal for the new ‘Audiovisual Without Frontiers’ Directive in December 2005. The new Directive proposes to modernise the legal framework for Europe’s audiovisual industry by allowing all audiovisual media services to profit from the internal markets, regardless of the transmission technology used. Like the current Television Without Frontiers Directive, the new Directive will be based on the country of origin principal which means that not only broadcasting but also other audiovisual media service providers will have to comply only with the legislation of the country where they are established to provide their services within the 27 countries of the European Union. The proposal also contains less details rules on TV advertising and aims to enhance media pluralism for opening up national media markets to more competition from other EU countries and facilitating a diversified offer of TV- and audiovisual on-demand content. Like the current Directive, the new Directive requires Member States to take measures for the protection of minors, to promote European works and independent audiovisual productions and to prohibit content that would incite religious or racial hatred. It also explicitly encourages self-regulation by the industry. One of the issues still open for discussion is the Commission’s proposal to guarantee the independence of media authorities from national governments and from media service providers. This proposal was strongly supported by the European Parliament in first reading. [9 March 2007]