Alexa, Siri and Google Assistant are playing an increasing role in how people interact with technology through speech. This trend in the consumer space is likely to develop quickly as we see voice tools built into vehicles, as well as phones and speakers, and we see third parties build applications (for retail, search, reminders, virtual assistants, education, health and games) using these platforms. As consumers become more comfortable with the technology expect to see more adoption in a business context too.

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