Google has published an update to its AdWords Policy concerning enforcement for mobile apps. According to the updated policy, mobile applications that use ad formats such as app promotion ads orapp engagement ads, will need to comply with Google's advertising policies. Pursuant to the updatedpolicy, not only the ads, but also the apps that are promoted or deep linked to from ads which are subject to Google's advertising policies, will need to be compliant. This includes the app installation page, splash screens, disclaimers, home screen, and deep linked pages from ads.

The updated policy will come into effect during the next few months.