LOMA, an international association of over 1200 member companies, including life insurers, recently published a report analyzing the potential impact of the subprime mortgage crisis on sales of life insurance and annuity contracts. According to the report, customers under financial stress as a result of the subprime mortgage crisis are less likely to purchase life and annuity products. Therefore, insurers are likely to see a decrease in their sales numbers. Also, according to the report, the industry may see variety of trends as a result of the subprime crisis, including, but not limited to, increases in life settlements by policyholders, increases in policyholder borrowing against existing policies, increases in policy lapse rates, and movement out of fixed rate products as a result of rising inflation following the supprime crisis.