Since 19 US-based companies have recently been sanctioned collectively to pay more than $350,000 in penalties for astroturfing (the practice of writing or paying for fake online business reviews), but also because consumers increasingly rely on reviews to make daily purchasing decisions, it is timely for you to take astroturfing seriously because, like in the US, it might also be illegal under the applicable advertising laws in jurisdictions where you are conducting your business.
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RegisterGlobal online reputation: check if anyone is astroturfing
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Spain
November 18 2013
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