The European Union’s draft data protection regulations (the “DP Regs”) contain new and controversial extra-territorial provisions which, if enacted, would extend the DP Regs’ reach to some companies based outside the European Union. Lobbyists in the US are currently seeking to limit the territorial extent of the DP Regs. However, the EU’s Justice Commissioner Viviane Reding has hit back at lobbyists and any attempts to dilute the proposed DP Regs. The debate illustrates the divergence in policy between Europe and the United States in the context of privacy rights and their role in the data-driven online economy.