The growing influence of Super PACs on the Republican presidential primary, along with the continued accelerating pace of independent expenditures has spurred heightened interest in the campaign finance arena. Campaign finance reform watchdog groups, stakeholders with an interest in the outcome of the 2012 elections, states, and policymakers inside the Beltway are part of a growing chorus calling for increased transparency and revisions to existing contribution and disclosure rules. As a wider variety of public and private entities advance even deeper into the world of unlimited fundraising and independent expenditures, the impact on the electorate and its perception of campaign financing becomes increasingly apparent in polling and may ultimately be felt on the ballot. The current landscape, with all of its unknowns, remains an area of intense scrutiny for all participants in electoral politics.