The European Commission has cleared the acquisition of DoubleClick by the internet search engine Google. DoubleClick is a US online advertising technology company that mainly sells worldwide “ad serving”, management and reporting technology to website publishers and to advertisers and agencies. The Commission’s second phase in-depth investigation concluded that the transaction would be unlikely to harm competition. The Commission found that: (i) the elimination of DoubleClick as a potential competitor would not have an adverse impact on competition; and (ii) the merged entity would not have the ability to engage in strategies aimed at marginalising Google's competitors. The Commission has therefore concluded that the transaction would not significantly impede effective competition within the European Economic Area.