Plaintiffs from three states have filed a putative class action against Maybelline, LLC, alleging that the company’s marketing and promotions highlighting the long-lasting qualities of its lipstick are misleading, inaccurate and deceptive. Leebove v. Maybelline, LLC, No. 12-cv-7146 (U.S. Dist. Ct., S.D.N.Y., filed September 21, 2012). Specifically, the plaintiffs allege that the defendant’s Super Stay 10HR Stain Gloss® and Super Stay 14HR Lipstick® do not, as represented, last for 10 and 14 hours respectively. Seeking to certify a nationwide class and Michigan, New Jersey and New York subclasses of product purchasers, the plaintiffs allege unjust enrichment, breach of express warranty and violations of state consumer protection laws. They seek injunctive relief, disgorgement of profits, reimbursement, punitive and treble damages, attorney’s fees, and costs.