Short-term lender Wonga has swapped its controversial puppets for “hard-working dinner ladies and mums” as it bids to reinvent itself with new adverts.

As well as dropping the puppets, Wonga has said the adverts would not be shown on children’s TV, or channels or programmes with a large audience among younger people. Wonga has also overhauled its website, giving clearer affordability warnings to applicants and more prominent links to debt charities.  Wonga has said it has now introduced a series of safety net measures for customers including a three-day grace period for late repayments before a default fee is charged.

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