The FTC issued proposed revisions to the Children’s Online Privacy Protection Rule (the “Rule”) and is seeking comment. The Commission proposes modifications to the Rule in the following five areas: Definitions, Notice, Parental Consent, Confidentiality and Security of Children’s Personal Information, and Safe Harbor Programs. In addition to modifying these provisions, the Commission proposes adding a new Rule section addressing data retention and deletion.
The proposed rules seek to expand the definition of personal information to include geolocation information and tracking cookies used for behavioral advertising, and to modify the definition of “collection” to allow children to participate in interactive communities without parental consent, provided that the sites take reasonable measures to delete the child’s personal information to prevent public disclosure.
TIP: Comments are due to the FTC on or before November 28, 2011. Please contact us if you may be interested in submitting comments.