Craftmatic has paid $19,800 in infringement notice penalties for allegedly misrepresenting, during an in-house sales presentation in September 2012, that it was the first day on which the price of the Craftmatic bed on offer had been reduced, when this was not the case. It was also alleged that the Salesperson misrepresented the value of Craftmatic’s ‘lifetime warranty’ and the price a consumer could purchase a bed for on a payment plan.