The New York Stock Exchange (NYSE) has filed a proposed rule change with the Securities and Exchange Commission to amend NYSE Rule 123B so that it would allow member organizations to provide direct “sponsored” access to the exchange on an agency basis. Although NYSE currently has sponsored access provisions that govern certain products or facilities, it does not have a general sponsored access rule. Other exchanges, including its affiliate, NYSE Arca, and the Nasdaq Stock Market, have already adopted general sponsored access provisions. The proposed rules set forth the requirements for a member firm to provide sponsored access to a non-member firm or customer, including the requirement to implement internal controls (e.g., controls to prevent unauthorized use or access). As is the case with the other NYSE-sponsored access rules, all orders entered by the “sponsored” firm are binding on the “sponsoring” member.

http://www.sec.gov/rules/sro/nyse/2008/34-58429.pdf