In continuation of Google's previous announcement regarding its plans to develop open standards to enhance privacy on the web, Google has recently announced that it will phase out support for third-party cookies in its browser Chrome, within the next two years.
Due to the potential impact on the ecosystem, Google states that is does not wish to obtain the solution alone and that it needs to engage in efforts and to test potential use cases. According to the blogpost, the company has already received positive feedbacks from the web community and the W3C, representing that the Sand Box has key use-cases. The company is planning to start testing its Privacy Sandbox by the end of 2020.
As previously reported, Google also reminds its users that commencing February 2020, Chrome will limit insecure cross site tracking technologies, making third-party cookies more secure and giving users precise browser cookie control.